01 · The challenge
What was holding growth back.
Modern Prairie makes premium apparel, home décor, and quilting supplies for women 45–65 who care about quality, timeless style, and craftsmanship.
The brand had a celebrity founder, proven products, and a devoted community—and a technology ceiling that had become the growth ceiling. The store was stuck on WooCommerce, nothing emailed a customer automatically — no welcome, no abandoned cart — and nothing brought in new customers beyond organic reach.
02 · What changed
One system, built in layers.
The move to Shopify
WooCommerce to Shopify in August 2023, with a custom theme, mobile-first design for the 45+ shopper, and a streamlined checkout.
Email, turned on
The emails that send themselves — welcome, abandoned cart, post-purchase, win-back — written for how this customer actually shops.
Ads, from zero
Meta and Google campaigns with audience targeting and lifestyle-led creative built for the demographic most brands ignore.
This work, on the shelf: Klaviyo Email & SMS
03 · The results
The receipt.
The first 22 months delivered seven figures in revenue with 1,026% session growth, from 185K to 2.08M annual sessions.
Across five quarters from April 2025 through June 2026, every $1 in ads brought back $7.70 — a 7.7x blended return, and seven figures in attributed revenue. Email averaged six figures per month in attributed revenue in H1 2026, up 26% from the monthly average one year earlier.
Paid performance
- Return per ad dollar
- Ad spend vs. Q2 2025
| Quarter | Ad spend vs. Q2 2025 | Return per ad dollar |
|---|---|---|
| Q2 2025 | 1.0× | 7.41x |
| Q3 2025 | 1.0× | 8.51x |
| Q4 2025 | 1.0× | 10.65x |
| Q1 2026 | 1.4× | 5.14x |
| Q2 2026 | 1.0× | 7.77x |
| Apr 2025–Jun 2026 | — | 7.68x |
“Golden Digital transformed our business from an outdated platform struggling with manual processes to a sophisticated ecommerce operation… They became true partners in our growth journey.”
— Nicole Haase, Co-Founder, Modern Prairie
04 · Why it worked
The system behind the number.
Every layer was built for this specific customer: how she browses, what she trusts, when she buys, and what brings her back. Three years in, that is the difference between a launch spike and a 7.7x blended return sustained across five quarters.